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<aside> 👥 The client is Sydney-based Neutopia, a digital platform designed to serve modern alumni engagement through personalized content, facilitating communities, and delivering ongoing learning.
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This project is part of Harness Projects with Neutopia as Project Partner
January - March 2023 (3 months)
UX Research, UI Design (Prototyping, Wireframing), User Testing
Figma, UsabilityHub, Maze, Whimsical
🗯️ The Task
Develop user experience enhancements for end-user onboarding to minimize user drop-off during the onboarding stage and increase user engagement, retention, and re-engagement.
📈 Business Goals
Neutopia wants to increase the lifetime connection with their client’s end users by increasing brand loyalty through a more enjoyable and relevant user experience
🎯 Solution
Redesign the platform to simplify, engage, and personalize users’ entire journey with Neutopia
Neutopia sees alumni as future learners, not former learners
Neutopia.co is a digital platform designed to serve modern alumni engagement through personalised content, facilitating communities, and delivering ongoing learning. It builds on the affinity and networks built through learning -- then increases the value of communications, outreach and the opportunity for further education between individuals and organisations.
For this project, I worked directly with Jamie Engel, the founder of Neutopia.
Develop user experience enhancements focused on Onboarding for End Users. End users being:
👤 Recent graduates who have graduated in less than 5 years ago
👤 Members of membership communities (ADHD Australia)
👤 Members of Industry Groups (AICD, CPA)
👤 Alumni of university/organizations (Universities, Learning Providers, William Angliss)
👤 Members of Entrepreneur hubs and incubators (Cremorne Digital Hub, Enactus)
<aside> 🎯 Goal: Minimize user drop-off during the onboarding stage and increase user engagement, retention, and re-engagement in the platform.
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For this redesign, my focus lies in designing for a specific subset of Neutopia's end-users: recent graduates who have graduated within the last five years. I made this decision based on the extensive data and insights available for this group, which sets them apart from Neutopia's other end-users.
Prior to initiating the project, we (Harness Projects students) facilitated a stakeholder alignment session with our client, Neutopia, in order to establish a shared understanding of their expectations, desired outcomes, and limitations, as well as to define the scope of the project and clarify some points in the brief. We remained in close communication with the client throughout the project by conducting regular check-ins, allowing us to ensure that we were addressing the correct issue and address any misunderstandings as soon as possible.
AFFINITY MAPPING
Following the stakeholder interviews, we compiled a comprehensive list of insights and utilized affinity mapping techniques to identify recurring themes. We grouped similar insights together, resulting in eight overarching themes emerging from the interview sessions.
Taking stock of the competition - what has been done before, and if there are any gaps that we can fill.